AWL is a customer acquisition marketing business that procures consumer leads through a variety of online channels – proprietary websites, third-party websites, and other aggregators – and then qualifies and packages those consumers as leads, clicks, and calls to its insurance industry customers. The Company serves the auto, home, health and life insurance markets, works with all of the top 10 personal lines P&C carriers, and has over 16,000 accounts. AWL currently has 550 employees and is headquartered in Austin, Texas where it was founded in 2005.